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Here’s a peek at some of the projects I’ve worked on over the years, showcasing the range of projects I’ve executed across campaigns, events, and creative storytelling. Each project reflects my ability to adapt, think strategically, and bring moments to life in different ways.
Branded Video Concepts
I developed the creative concepts, campaign direction, and copy for these branded videos. Turning ideas into stories that connect talent, brand, and audience. Every piece started as a concept I wrote and evolved into fully produced content.
Lil Yachty x Bose
“Hear beyond the surface with QuietComfort Ultra Headphones.”
Lil Yachty x Bose
Lil Yachty x Bose
“Take the concert everywhere you go with Immersive Audio.”
Copywriting
Copywriting isn’t about stating the obvious, it’s about telling a story that makes every word count. I transformed this content into a narrative that connects the audience to the product through the qualities and moments that draw them to these stars.
“With Immersive Audio, every moment is elevated. @destroylonely”
“Fashion is @destroylonely’s canvas, music is his inspiration.”
“Ready to make a racquet. 🎾🔥 @cocogauff”
“Music always sounds sweeter under an orange tree. @donaldglover”
“Summer's almost over but @jjettas2 and @joeyb_9 are here to bring the heat. 🏈🔥”
“Life is unpredictable, but our sound quality isn’t. @donaldglover”
Activations
During college homecoming season, I curated an immersive event celebrating the cultural significance and legacy of HBCUs. Hosted at the historic Cascade Skating Rink, the experience blended nostalgia, community, and creativity. Guests enjoyed Tooth Gem stations, custom durags and bonnets, Fenty Skin and hair care activations, a yearbook-style photo booth complete with superlatives and prompts, along with curated food, drinks, and interactive moments throughout the night. The event honored HBCU pride while creating a space that felt both rooted in tradition and elevated for a new generation.
YouTube x Cascade
During the Brooklyn Nets HBCU Night, I curated an exclusive experience inviting guests into a private suite designed to celebrate HBCU pride and community. Attendees enjoyed curated food and drinks alongside custom, take-home swag including Owala water bottles, basketball stress balls, tote bags, glass basketball mementos, Brooklyn Nets hats, and jerseys. An on-site customization station allowed guests to personalize select items, transforming the night into a memorable, elevated blend of sports, culture, and intentional brand experience.
YouTube x Brooklyn Nets
Each year, the Campus Activities Board at Towson University hosts Tigerfest—a week-long celebration filled with daily events ranging from escape rooms and carnivals to foam parties and immersive campus experiences. The week features custom merchandise and culminates in a high-energy concert. These images highlight the 2022 finale, Moneyfest, headlined by Rico Nasty and Flo Milli—a play on words inspired by their collaborative song “Money,” bringing music, creativity, and campus culture together for an unforgettable close to the week.
Tigerfest
